The New Jersey Lottery has awarded its two-year, $10 million advertising account to Brushfire. The Whippany, N.J., shop replaces five-year incumbent GraphicaGroup in Chester, N.J., which crafted the print campaign featuring the lottery's tagline, \"For every dream, there's a jackpot.\" Brushfire will create TV, radio and print ads, as well as outdoor and Internet duties for the lottery's Mega-Millions, Pick 6, Pick 4, Pick 3 and scratch-off games. Brushfire is hammering out details of the general campaign's creative direction, said Dennis Zolnierzak, president of the agency. While Brushfire's work is in production, the lottery will run some radio and newspaper ads created by GraphicaGroup.
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